Do baby food companies comply with WHO guidelines?

挑战

Baby food manufacturers have a role in shaping the diets of infants and young children in the Philippines. 获取营养基金会(ATNF), a nonprofit organization based in the Netherlands, commissioned 趣赢平台 to assess if companies were meeting World Health Organization (WHO) and national guidelines.

挑战在于:

• Assess whether the marketing of breastmilk substitutes and complementary foods intended for children up to 36 months of age align with the guidelines of the WHO and 政府 of the Philippines
• Provide a comprehensive overview to identify areas of improvement that can be addressed to help protect the health of Filipino children during the first 1,000天及以上

解决方案

趣赢平台 used ODK programming for tablet data collection and a 2-stage sample design to select primary sampling units (PSUs). We led trainings in Manila for data collection staff from the Nutrition Center of the Philippines (NCP) to:

• 与母亲和保健专业人员面谈
• Identify informational materials produced by baby food companies available in health centers and retail stores
• Identify sales promotions in retail stores and online retail platforms
• Analyze product labels of relevant products on the local market
• Monitor advertising and promotions on traditional and online media

In spite of the exceptional circumstances associated with the SARS-CoV-2 pandemic, 趣赢平台 and NCP finalized the data collection without severing any of the components of the study.

趣赢平台 analyzed the data and prepared the final report that ATNF presented to UNICEF, 政府, 以及其他利益相关者.

结果

趣赢平台 documented 122 incidents of noncompliance with WHO guidelines and national legislation relative to marketing of products for infants and children up to 36 months. Most of the incidents related to promotions on traditional and online media; promotions at physical and online retailers; and the product labels (e.g., contained promotional messages, omission of warnings). 

趣赢平台 recommendations suggest that baby food manufacturers strengthen corporate marketing policies and that 政府 tighten approval for promotions, restrict the use of digital media for promoting products and contacting mothers, and strengthen its regulations relevant to the WHO guidelines.

阅读最终报告: National Assessment on the Compliance with the Code and the National Measures—Philippines Report (PDF)